SEO

SEO (Search Engine Optimization)

The practice of optimizing websites to rank higher in search engine results pages (SERPs), increasing organic traffic through improved visibility.

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SEO involves three main areas: on-page optimization (content, keywords, meta tags), off-page optimization (backlinks, social signals), and technical SEO (site speed, mobile-friendliness, crawlability). Effective SEO requires ongoing effort as search engine algorithms constantly evolve.

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