Marketing Glossary

A method of comparing two versions of a webpage, email, or ad to determine which one performs better based on specific metrics like conversion rate or CTR.

Links from one website to another. Quality backlinks from authoritative sites are a crucial ranking factor for SEO, as they signal trust and relevance to search engines.

The percentage of visitors who navigate away from a website after viewing only one page. A high bounce rate may indicate poor user experience or irrelevant content.

A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a clearly defined audience.

The percentage of visitors who complete a desired action on a website, such as making a purchase, filling out a form, or subscribing to a newsletter.

A metric that measures the total cost of acquiring one paying customer. It helps evaluate the effectiveness and profitability of marketing campaigns.

The ratio of users who click on a specific link compared to the total number of users who view a page, email, or advertisement. Calculated as (clicks / impressions) x 100.

The practice of optimizing content to appear in AI-powered search results and generative AI responses, such as ChatGPT, Google AI Overviews, and Perplexity.

The number of times an ad or piece of content is displayed, regardless of whether it was clicked. Used to measure reach and visibility.

Words or phrases that users type into search engines. In SEO and PPC, targeting the right keywords helps connect your content with your target audience.

A standalone web page created specifically for a marketing or advertising campaign. It is designed with a single focused objective, typically to convert visitors.

The process of optimizing your online presence to attract more business from relevant local searches on Google and other search engines.

HTML tags that provide information about a webpage to search engines and visitors. Key meta tags include title tags and meta descriptions.

Website visitors who arrive through unpaid search results. Organic traffic is a key goal of SEO and indicates genuine interest in your content.

An online advertising model where advertisers pay each time a user clicks on one of their ads. Common platforms include Google Ads and Meta Ads.

A form of online advertising that targets users who have previously visited your website, encouraging them to return and complete a desired action.

A performance measure used to evaluate the efficiency of an investment. In marketing, it measures the revenue generated relative to the cost of marketing campaigns.

The practice of optimizing websites to rank higher in search engine results pages (SERPs), increasing organic traffic through improved visibility.

The page displayed by search engines in response to a query. It typically includes organic results, paid advertisements, featured snippets, and other search features.

The use of social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic through content and engagement.