Experience • Expertise • Authoritativeness • Trustworthiness
Learn how Google evaluates content quality and how to improve your site's E-E-A-T signals.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a framework Google uses to evaluate the quality of content and the credibility of websites.
In December 2022, Google added "Experience" to the original E-A-T framework, emphasizing first-hand experience with the topic.
Does the content creator have first-hand experience with the topic?
Does the creator have the necessary knowledge or skill in the field?
Is the creator or website recognized as a leading source?
Is the content and website accurate, honest, and safe?
E-E-A-T is especially important for YMYL topics that could impact a person's health, financial stability, safety, or welfare.
Our SEO experts can audit your site and help you build stronger E-E-A-T signals.
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